Hearing again recently some Academy staff taking credit for
successful players developing into first teams or sold on for profit made me
think. I have heard that allot over the years. When a player has seemingly done
well, gets a scholar, has a good spell etc. Coaches are quick to take credit.
Patting themselves on the back and stealing the opportunity to tell anyone that
will listen what their part in the process was.
Well it occurred to me, what about all the
players that are released? I don't think I have ever heard a coach say. "I
think I could have done more"? or "Did I actually coach that problem
away"?
We talk a lot about evaluation of our
session as coaches but what about our overall evaluation of how we handled a
player over a period of his holistic development? Did we really do enough? Are
you brave enough to question yourself or is it that you don't care enough about
the impact? You see, someone at some stage identified some great 'talent' in
that boy, maybe a rough cut diamond. But for some reason, it never
materialised. Was that because the boy had reached his ceiling of development
and capability, which could happen. But what if you, the coach, the S&C,
the psychologist, the dietician, the physio, the head of coaching, the academy
manager... what if you didn't do enough?
I remember my first 'management' job and
still to this day it was the best business coach I’ve had in my life. A
Managing Director who oozed class and quality. Sat in his office with the huge
shining table, display cabinets with business awards, mahogany desk with a pen
holder. You would walk in knocking on the door to be welcomed by his warm
secretary and onto his office with your feet sinking into the deep pile carpet.
Mr Hardy sat in his green leather chair that looked like it was straight out of
a classic Jag, suited with his tie shirt and gold cuff links immaculate.
Despite being nervous, I was only young, he would greet you by stubbing out his
cigar and stand up with a huge grin and welcome, "come in, sit
down".
So, he had heard that I was frustrated
with a young teenage lad we had in. He was learning, his first job, but he was
difficult to manage. After trying hard and several stern discussions this lad
went missing again and I went looking. I caught him smoking behind the bins.
This for me was the last straw, I wanted him fired.
So, I was told Mr Hardy wanted to see
me... although he was a fair, lovely man. He had that 'ore' about him, so I was
apprehensive. "So, I hear you’re going to have him sacked Tony, OK,
whatever YOU decide, I will back you, that's why I put you in this position.
But, I have just a couple of questions and comments". He spoke with a
smile and did never do anything intimidating, but his persona and clear intelligence
I had admiration for and slight fear.
"Can I ask you Tony, who or how does
this lad get to work everyday"?
I was stumped, "I'm sorry Mr Hardy, I
don't know"
He informed me again with a smile so as
not to scare me. This was clearly a lesson I was getting.
"Well, sometimes his Dad drops him
off, I’ve noticed he gives him a stern talking to before he leaves the car. The
other times his Mum drops him and she gives him a kiss every morning followed
by his sandwiches. So, what do you think that tells me about his family"?
I could see where this was going by now, I
guess he doesn't want me to sack this lad but he wants me to decide.
"Well, I guess he’s got a loving supporting family" I replied.
He, Lent forward in his chair,
"Yes, you see, now isn't that great.
But as a parent it’s tough. Only years down the line will this young man
realise what his parents were trying to teach him. So, I see it from their
view, they can see he is a typical teenager and they are desperate to get him
through this spell. Well, I can look ahead and think to myself, no, what if
that young man turns into them? Wow, what a great staff member we would have.
Plus I think that as one parent to another, I don't know them, but they are
placing their young man, still a boy, in my care and I take it very
seriously"
He went on "So, I will ask you one
favour if I may. Could you please help me list all the things we (he meant me)
have done to help this lad overcome his issues? Because, if and when I look his
parents in the eye I want to be comfortable and confident that we looked under
every possible stone to find the solution"
He picked up his dark rimmed glasses,
placed them on his face, collected his pen and placed the tip on the
watermarked paper on his leather dressed desk. Looking at me ready for the
first answer. I winced, "Mr Hardy, now you put it like that I think we
could do more to help him, I suggest I go away and provide you a list of
suggestions, interventions, separate courses, motivational ideas etc and come
back to you, is that OK"?
A beam came across his face
"Excellent, well if that's your choice Tony, I'm happy to go along with
that"
Mr Hardy then later called me back and
placed me on a Dale Carnegie man management course. So, he taught me so many
things. Not only about his own management of a situation which was
breathtakingly superb and ensured I still walked out with confidence. But, more
importantly it taught me the impact of my decisions when being in such an
influential position. To this day I have never forgotten that story and is
partly why today I find releasing young lads the single most difficult thing in
football, but regretfully inevitable and necessary.
I was asked about a lad, if we should keep him in a player review
meeting. ‘Succession plan’ The lad was struggling a lot, I hesitated. The boss
then said, OK, that's enough to know he’s released. Hang on, that hesitation is
because of my experience. I'm doing what Mr Hardy taught me, I'm thinking. Yes,
he’s struggling but have we done enough? Is it him... or me? or us? But I had
no power to change this guy’s decision.
A week or so later, I got a text off the lad saying 'thanks for everything'. I didn't even know they had released him. They never even gave me the opportunity to talk to him.
A week or so later, I got a text off the lad saying 'thanks for everything'. I didn't even know they had released him. They never even gave me the opportunity to talk to him.
We took this boy out of school, we gave
him a dream and we tore his world apart. Surely we should take this
process more seriously? Moreover the football league, premier league, the FA,
EPPP should be doing more. I believe there should be a better process for
this.
Coaches especially need to look at
themselves. We know what the four corners are and how to develop them. So
surely, if a player has failed, then that is also a failure for us, the coach?
It must be surely? So at the very least we should review our own performance of
that individual and reflect on our actions with that individual. Did we really
look under every stone?
For me, I would have the confidence to
have this documented. A formal process, even a player exit interview for the
coach. This document should then be available for the parents and his school.
Because after all, whichever way we look at it, we may have actually improved
this individual as a sports-person and athlete, but we have had a negative effect
on his confidence and certainly been detrimental to his educational
performance. Do we not owe a better explanation? Plus if we reflect more, it
could be that we could improve our own performance and ultimately have more
success in retention.
One example I have was a lad that got released. I recalled in his
player assessment that he was told he needed to improve his range of forward passing
instead of going sideways and backwards always. The next training session I
watch the lad make a 40 yard forward pass on an angle which was pinpoint
accurate and if Paul Scholes did it, we would be bowing to his greatness. The
coach intervened, “STOP, bad decision, that could be intercepted”. I thought,
well hang on, YOU were the one that told him to add that to his game, he’s
desperate to please YOU. How many other examples happened to that lad? He was
confused about what you wanted from him, yet now he’s released. Maybe on
reflection that coach would think deeper about what he says & does? The
coach needed to improve.
In my teams, I have to admit (and people
that know me would back me up). I know the best performing players are easy to pick
out, focus on and boast about. But what about the struggling lads? So called
middle and bottom of the group? I would be passionate about doing my absolute
best to work with them, improve them, give them the tools and knowledge, a
chance. Instead I think some coaches ignore them to claim the glory
story.
Well, what if you’re the coach with that
glory player, but the highest percentage of failures? Should we measure that?
Because maybe your part of the problem.